Work
Web Design & Branding
As a new startup company, BetterCare Insurance Services wanted a fresh and engaging experience for their customers. I created a delightful brand and designed an intuitive website for their more senior demographic.
Auto Quote Redesign
Using Human-Centered Design methods, I led an effort to redesign the most pivotal piece of USAA's flagship product. It resolved several user pain points and led to a 14% lift in conversion.
Add/Replace Vehicle
I led a project to modernize USAA's experience for adding a vehicle to auto insurance policies. I used Human-Centered Design methods to reduce user completion time by more than 80%.
About
Hi, I'm Eric!
I'm a UX Designer that enjoys solving difficult problems by applying human-centered design techniques. I've been designing for more than 20 years.
I'm driven by building relationships with people and teams. I believe that empathy is the key to relationship building. It's been my experience that building great relationships has led to creating exceptional products.
The user is invariably at the core of my solutions. I continuously keep in mind that I am not the user. I've been successful by testing with real users and always humbly seeking improvement.
When I'm not designing, I enjoy playing music 🎸🎹, grilling 🍔, and exploring San Antonio's bike trails 🚴.
© 2022 Eric Ortiz
